Well, actually more like a make-under.
Or whatever it is you’d call the new parenting movement in America wherein we stop over-promising results and rewarding mediocre behavior. Wherein we strip all the make-up away and take a good look at reality.
Yikes. That could be seriously scary.
I don’t know about you, but if I’d been told practice makes progress, which is the new Pro Practice campaign, I’d have given up.
I mean progress? What the hell kind of promise is that?
This is America! We want perfect. And BTW… sooner rather than later!
Progress??? It has all kinds of incremental and unimpressive connotations. It whispers, look at me, I’m doing my unexceptional best. And maybe one day I can eek my way up to slightly above ordinary.